These days, there is no shortage of social media platforms, but not all of them are effective for online selling. According to a survey, approximately 51% of respondents use Facebook for their online purchases, so it’s worth considering this platform when deciding which ones to use. In 2021, there were over 90 million social commerce buyers in the United States.
Around 40% of purchases are influenced by social media. The desire to "keep up with the Joneses" often leads people to make purchases they wouldn't have considered without platforms like Facebook or Instagram. Clothing or accessories, health or beauty items, food or drinks, event tickets, and vacation experiences are among the most influential products on social media.
Nearly 49% of social commerce shoppers have made a purchase based on the recommendation of an influencer. Influencers, who are active social media users known for their expertise, play a significant role in influencing purchase decisions. Surprisingly, 70% of teenagers trust influencers more than traditional celebrities, and 86% of women use social media for purchasing advice.
Mobile commerce is a dominant force, with 91% of people making online purchases using their smartphones. Having a seamless shopping experience on desktop is important, but ensuring that your website looks and functions well on mobile devices is even more crucial.
Mobile commerce sales are projected to account for 6% of all retail sales in 2023, amounting to approximately $415.93 billion. However, growth in mobile commerce is expected to slow down, falling below double digits for the first time.
In 2021, mobile commerce sales in the United States exceeded $360 billion. This figure rose to $431.4 billion in 2022 and is expected to further increase to $511.8 billion in 2023, $604.5 billion in 2024, and $710.42 billion in 2025.
By 2025, mobile commerce sales are anticipated to reach $710 billion, providing a significant opportunity for businesses. If your website is not currently optimized for mobile devices, these statistics should motivate you to take action and capture the growing number of online shoppers using their mobile devices.
While smartphones are commonly used for online shopping, tablet commerce sales reached $61.08 billion in 2022. However, the figure is expected to decrease to $54.01 billion by 2026. This decline may be attributed to tablets becoming less popular as e-commerce retailers enhance the mobile shopping experience.
Most Popular Platforms for Social Media Shopping #ecommerce #digital #social
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