📅 Wednesday, 18 June
Day 3 of Cannes Lions 2025 is packed with high-energy discussions, jury room reveals, and headline-grabbing sessions that continue to blur the lines between creativity, technology, and culture. With AI adoption accelerating and purpose-driven content taking the spotlight, here’s what to watch:
🔍 What to Expect – Top Themes of the Day
🧠 AI as Creative Partner, Not Just a Tool
- Mojo Supermarket, R/GA, and Territory Studio take the stage in Creatives in Action to show how AI can fuel real-time storytelling and production.
- In the Creative Champion Seminar, speakers ask: “Is AI the muse or the marketer?”—exploring how tech is enhancing the creative journey.
🎥 The Return of Real-Time Culture
- Kraft Heinz dives into how brands can “move with culture” by acting on real-time truths.
- Hello Sunshine joins Gen Z creators to challenge narratives and rewrite the emotion-first marketing playbook.
🎮 Shoppertainment & Creator Economy Rise
- TikTok’s session breaks down how absurdity (yes, cucumbers & corn dogs) fuels brand reach.
- LinkedIn and Dr. Marcus Collins show how influence is reshaping B2B in a $19 trillion market.
🎤 Sessions to Watch
| ⏰ Time | 🎯 Session Title | 📍 Location |
|---|---|---|
| 10:00 | YouTube: 20 Years of Creativity | Lumière Theatre |
| 10:30 | CMOs in the Spotlight – Philips, McDonald’s, Kimberly-Clark | Rotonde Stage |
| 11:00 | Creatives in Action – Mojo Supermarket, R/GA | The Forum |
| 11:45 | Creative Champion Seminar – AI as Muse & Marketer | Debussy Theatre |
| 13:00 | Future Gazers – AI, Attention, and the Creator Economy | Terrace Stage |
| 14:15 | Connected Creativity – Kantar & Heineken | The Forum |
| 15:15 | How to Be Buyable in B2B – LinkedIn | Rotonde Stage |
| 16:45 | Amazon’s Culture of “Why?” – Andy Jassy | Debussy Theatre |
| 17:30 | ADWEEK’s Creative 100 Reception | Majestic Hotel |
🏆 Live Judging in Action
Get an insider look at the shortlist presentations and jury debates:
- Titanium Lions, Glass: The Lion for Change
- Design Lions, Film Craft, Gaming, and Entertainment Lions for Music & Sport
🌍 Cultural & Creative Highlights
- NBCUniversal breaks down the “late-night hustle” from comedy to brand empire.
- Unilever presents “SASSY!!” to explore identity, tone, and cultural momentum in advertising.
- Dentsu Creative unpacks how India is becoming a launchpad for tech-enabled creative innovation.
🍸 Closer of the Day
- Cannes Lions Happy Hour on the Terrace (17:30–19:00)
- Wednesday Awards Show caps the day with top honors across categories (19:00–21:00)
🧠 Final Thought:
Day 3 is where Cannes goes from showcasing creativity to operationalizing it.
Whether you’re tracking how AI integrates into brand ecosystems, or how creators are becoming media powerhouses, today is about action—not theory.
