Most recent news that is bringing Ikea new digital approaches according to the information from econsultancy in their SEO approach they renames products for new SEO-focused Retail Therapy campaign, which is a very interesting approach as you will find for yourselves the product you need to solve your potential problem.

For instance:

• A daybed bearing the name, My Partner Snores.
• A frying pan called How to Stay Married.
• A dishwasher that has been named My Girlfriend Won’t Do the Dishes.
• Champange flutes sold as When Children Leave Home.

Next to that reported by econsultancy that Ikea in their design trends for 2017 are choosing for less menu options.

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