Ikea is making moves in the digital landscape

Most recent news that is bringing Ikea new digital approaches according to the information from econsultancy in their SEO approach they renames products for new SEO-focused Retail Therapy campaign, which is a very interesting approach as you will find for yourselves the product you need to solve your potential problem.

For instance:

  • A daybed bearing the name, My Partner Snores.
  • A frying pan called How to Stay Married.
  • A dishwasher that has been named My Girlfriend Won’t Do the Dishes.
  • Champange flutes sold as When Children Leave Home.

Next to that reported by econsultancy that Ikea in their design trends for 2017 are choosing for less menu options.

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Also in France, smartphone purchasing is on the rise

Hand of a man holding smartphone with business icons all aroundeMarketer reported today that smartphone purchasing is rapidly growing, similar way as reported yesterday on Dutch statistics. Basically purchasing is coming directly from consumers their home base. Nearly three-quarters of smartphone buyers in France make purchases via their device while out and about, May 2016 research from Médiamétrie uncovered. And almost as many respondents (65%) said they do so while at home. – See more at

How to drive cloud e-commerce in the omnichannel world

Cloud e-commerce is the quickest and easiest way to enter the world of omnichannel commerce. However platform and infrastructure is very critical to operate a SAAS (Software As A Service). The dimension to manage in an established SAAS environment are very different compared to a licensed model and very cost competitive in the market, plus the SAAS model allows your brand to focus on the business activities instead. Listing view benefits of the model;

  • Fast project set-up
  • Short time to market
  • Attractive pricing models
  • Full enterprise commerce functionality
  • Rapid availability of new features
  • Flexible and scale
  • Fewer demands on own IT resources
  • Focus on core business

How do you drive your full service e-commerce business to the “cloud”

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