Category: Digital Trends

China the growing E-Commerce engine

China the growing E-Commerce engine

In 2016, China will surpass the US to become the world’s largest retail e-commerce market, with sales expected to top $899.09 billion this year, representing almost half (47.0%) of digital retail sales worldwide.

China’s population is more than 1.3 billion, with a middle class of 200 million strong and growing. There are 688 million internet users and 413 million online shoppers. China’s e-retail market is estimated to grow to $1.5 trillion by 2020 and the share of online sales is set to increase to over 15% by 2017. As China’s growth continues, the conditions for the e-commerce are only improving.

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The hidden value in your customer journey

A very good article published on LinkedIn via Roland van Roon where he is high lighting very interesting elements that is pinpointing the customer journey aspect and how this is changing versus how it was the traditional way. Basically in customer service it now changing towards customer engagement, basically through all various contact points. Whereby you can see that phone contacts are declining social media is increasing, online chat and or e-mail.

50% of all customer interactions happen during multi-event, multi-channel, cross-time journeys

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Ikea is making moves in the digital landscape

Most recent news that is bringing Ikea new digital approaches according to the information from econsultancy in their SEO approach they renames products for new SEO-focused Retail Therapy campaign, which is a very interesting approach as you will find for yourselves the product you need to solve your potential problem.

For instance:

  • A daybed bearing the name, My Partner Snores.
  • A frying pan called How to Stay Married.
  • A dishwasher that has been named My Girlfriend Won’t Do the Dishes.
  • Champange flutes sold as When Children Leave Home.

Next to that reported by econsultancy that Ikea in their design trends for 2017 are choosing for less menu options.

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