China the growing E-Commerce engine

China the growing E-Commerce engine

In 2016, China will surpass the US to become the world’s largest retail e-commerce market, with sales expected to top $899.09 billion this year, representing almost half (47.0%) of digital retail sales worldwide.

China’s population is more than 1.3 billion, with a middle class of 200 million strong and growing. There are 688 million internet users and 413 million online shoppers. China’s e-retail market is estimated to grow to $1.5 trillion by 2020 and the share of online sales is set to increase to over 15% by 2017. As China’s growth continues, the conditions for the e-commerce are only improving.


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