A very good article published on LinkedIn via Roland van Roon where he is high lighting very interesting elements that is pinpointing the customer journey aspect and how this is changing versus how it was the traditional way. Basically in customer service it now changing towards customer engagement, basically through all various contact points. Whereby you can see that phone contacts are declining social media is increasing, online chat and or e-mail.
50% of all customer interactions happen during multi-event, multi-channel, cross-time journeys
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