How to drive cloud e-commerce in the omnichannel world

Cloud e-commerce is the quickest and easiest way to enter the world of omnichannel commerce. However platform and infrastructure is very critical to operate a SAAS (Software As A Service). The dimension to manage in an established SAAS environment are very different compared to a licensed model and very cost competitive in the market, plus the SAAS model allows your brand to focus on the business activities instead. Listing view benefits of the model;

  • Fast project set-up
  • Short time to market
  • Attractive pricing models
  • Full enterprise commerce functionality
  • Rapid availability of new features
  • Flexible and scale
  • Fewer demands on own IT resources
  • Focus on core business

How do you drive your full service e-commerce business to the “cloud”

The cloud technology is a big hype to a degree, everyone talks about how they driven e-commerce to the cloud, but what is e-commerce cloud? Instead of hosting your own licensed model in one hosted local environment, cloud hosts a business data across multiple servers providing fail-over protection with a high standard of up-time. The model is also set up to support not only one brand it is ready for hosting a multitude brands for one single business.

Technical operations and support is available including software updates, this is a major benefit as updates in software can be very costly compared to a licensed model. Accessibility is key in the model as well for a business to make changes anytime or anywhere you are.

Now driving your existing licensed software model to the cloud is something different this is all around solution engineering and driving your business model. The business model also has to be vertical agnostic in order to drive growth to your omnichannel fulfillment site of the business, in case you have multiple brands to host impacting the physical part of your business. E-Commerce in the “cloud” requires the integration approach that eventually connects on-line marketing, shop management, customer engagement, subscription management and payment services to one managed “SAAS cloud solution” service model. In this case you need one service partner that manages this on end to end solution so that you can focus 100% on your brand development which will eventually drives an higher ROI in to your business.

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